I realized I am more than “just” a designer—I’m a bridge builder. I help connect my clients with their audience using a combination of research, messaging, positioning, and creative expertise.

In order to run a successful business or deliver a successful product, your branding has to be consistent with the actual customer experience. If it’s not the customer will notice the disconnect and the result may be that you will lose their trust and perhaps their business.

Design is so much more than creating something that is good looking. And it doesn’t happen by accident. It comes from studying, observing and sometimes drawing inspiration from other examples. And sometimes it takes trial and error to get it right.

When you look back at your childhood can you think of a time when you would get completely engrossed in doing something which you can now see is related to your career?

If the background work is well done, and the client stands in support of their creative team, good branding can make a powerful impact.