What started as a true leap of faith 25 years ago has turned into one of the most rewarding adventures of my life — growing a creative business that helps others to grow theirs. This month, New Leaf is celebrating 25 years in business — a milestone that feels both unbelievable and humbling at the same time.

Running a business without a brand strategy is like going on a road trip with no map—exciting at first, but frustrating fast. A clear brand strategy gives you direction, distinguishes you from competitors, builds trust with your audience, and turns every marketing effort into forward momentum. Discover how a solid brand foundation can drive long-term success.

Like peanut butter and jelly, design and strategy can each stand alone. Sure, you could have one without the other, but—peanut allergies aside—why would you?

If the background work is well done, and the client stands in support of their creative team, good branding can make a powerful impact.