Strategy & Design Services

NEW LEAF BRAND STRATEGY + DESIGN is the Go-To Brand Strategist for forward-thinking businesses who are open to a thorough examination, evaluation and elevation of their brand to bring their business to its fullest fruition.

Our Process

New Leaf’s Signature Brand Generation Process

We believe that design is about so much more than fonts and logos (although we love those too!). In order to create timeless brands that stand out from the crowd New Leaf has developed its signature Brand Generation Process. Here’s what that entails:

Phase One Graphic: Brand Strategy

Focus:
Gain Insight

Result: 
Develop a Solid Foundation

Capabilities: 
New Brand Development; Brand Evolution; Rebranding

Potential Deliverables:

  • A brand story is the narrative that encapsulates the essence, values, and purpose of a brand.

  • o Workshop (1 or 2 days)

    o Positioning Statement

    o Tagline

    o Mission Statement

    o Vision Statement

    o Brand Attributes

    o Brand Archetypes

    o Review of Competitors

    o Messaging Tone

    o Stylescape

Phase Two Graphic: Brand Identity

Focus:
Establish Framework

Result:
Nurture a Distinct Brand Personality

Capabilities: 
Logos & ID Systems; Iconography;
Brand Style Guides

Potential Deliverables:

  • Can Include
    o Primary Logo
    o Secondary Logo
    o Brand Style Guidelines
    o Brand Fonts
    o Brand Color Palette
    o Custom Brand Patterns
    o Custom Graphic Elements
    o Suggested Photography Style

Phase Three Graphic: Brand Execution

Focus:
Inspire Action

Result:
Create Tactics that Bring the Brand to Life

Capabilities: 
Web, Social & Print Tactics; Collateral; Packaging

Potential Deliverables:

  • o Stationery

    o Marketing Collateral

    o Brochures

    o Annual Reports

    o Catalogs

    o Book Design

    o Trade Show Displays

  • o Website Design+Build (Squarespace)

    o Website Design (Developer Builds)

    o Social Media Graphics

    o Infographics

    o Ebooks

    o Powerpoint Decks

  • o Merch (mugs, tote bags, etc.)

    o Training Materials

    o Packaging

White Leaf Illustration

“

Your brand is what people say about you when you’re not in the room.

•••••• JEFF BEZOS ••••••

Who We Work Best With

Our motto is simple: No ego, no attitude – just beautiful, impactful design. We believe quality brand strategy and design is well worth the cost and we also understand that every client has unique needs.

We typically work with successful businesses that appreciate exceptional design work, respect the brand development process and are comfortable investing in an elevated level of service and deliverables. Our multi-layered approach can shape and sharpen your brand presence across a wide range of media including digital, print, brand identity, merchandise and packaging to drive results.  

We understand that every client has different resource levels and we are open to discussing other possible ways that we can work together.

FAQs

Have questions? Here are a few that we’re frequently asked. If you have a question that’s not answered here or would like additional clarification,  please feel free to contact us or schedule a call

  • Feel free to reach out to us to get the ball rolling! We’d love to get to know you and your business to get a full understanding of your particular branding and design needs. Then we can determine the project scope and dig into all the fun details. We are easy to reach and super responsive.

  • The length of the project depends on the scope of work that you need. Outstanding design and strategy work can take time. A full brand audit and design exploration will generally take around 2 to 4 months. Or if you need a quick turnaround for a particular project, we’re happy to discuss that too.

    After a consultation, we generally provide a proposal and estimate. Once accepted, we will develop a detailed scope of work and timeline for your review. We ask that you trust and follow our process (we’ve been doing this a long time!) and that you understand you and your team will need to invest some time into the project in order to achieve an optimal outcome.

    The quicker we receive the necessary brand-related information and assets, the faster great ideas start taking flight and the magic starts to happen. It’s also helpful to have the right decision maker (or makers) in the room as early in the process as possible to ensure that all relevant parties are on the same page.

  • As the Go-To Brand Strategist for forward-thinking businesses, we believe that our top-quality brand strategy and design work is an investment that will elevate your business and add value across your organization. Over 20 years of experience, extensive strategic training and long-term client partnerships gives us a distinct perspective and level of expertise.

    We typically work with successful businesses that appreciate exceptional design work, respect the brand development process and are comfortable investing at least $10,000 for a premium level of service and deliverables.

    If you would like to talk through our process or discuss additional ways to work together (including different package levels, retainer arrangements, project work, discovery sessions, consultation services) please feel free to schedule some time with us to find a solution that works.

  • We certainly do! We love collaborating with companies large and small, both for-profits and non-profits and across a variety of industries. We take pride in being able to find the perfect branding and design solutions for each of our client’s unique needs. And if you’re up for having a good time in the process, all the better!

How Can We Work Together?

There are so many different ways to create a valuable working relationship. These are several different ways we can make it happen.

  • For small-to-medium sized businesses, we offer branding packages. These can be customized to your company’s needs and are the seed from which can grow an amazing brand identity.

  • We bring strategy into every project we work on. Since no two projects are the same we will give you a customized estimate based on your project’s parameters.

  • If you’re having trouble knowing how to move forward, I offer a half day discovery session where we will create a plan to move forward based on:

    • Where are you now?

    • Where do you want to be?

    • What resources do you have to work with?

  • You can hire us to perform services for a specified length of time (minimum 6-month engagement), with a pre-determined set of monthly hours at a pre-determined cost, to be billed on the first of each month.

    Some benefits:
    • No rush fees
    • Budget management
    • Better brand consistency
    • Discounted rates
    • More effective
    • Priority access

  • Hire us for a half-day or full-day session. Use this time to get our insights on anything you’d like.