Like peanut butter and jelly, design and strategy can each stand alone. Sure, you could have one without the other, but—peanut allergies aside—why would you?

Design is so much more than creating something that is good looking. And it doesn’t happen by accident. It comes from studying, observing and sometimes drawing inspiration from other examples. And sometimes it takes trial and error to get it right.

When you look back at your childhood can you think of a time when you would get completely engrossed in doing something which you can now see is related to your career?