CASE STUDY
Lisa’s 1973 Salad Dressings
+Brand Strategy
+Positioning
+Tagline Creation
+Mission and Vision Statement Development
+Brand Story
+Custom Brand Design
+Brand Roadmap
SERVICES PROVIDED
Challenge
Lisa’s 1973 is a food company that makes extremely delicious, real, pure organic food products. The challenge was to gain clarity around their mission and vision and to create a unique position in a category that is exploding.
Solution
During our workshop with Lisa’s we talked about their goals and the many ways in which they want to change the health of the world (yes, they’re ready!). However, our motto is “slow down in order to speed up” and so we narrowed the focus down to how we can best position their salad dressing products for success so that over the long term they can expand into other product categories and help even more people.
We created a powerful vision and mission statement as well as a new tagline. We also provided advice and guidance as to potential changes to the brand color palette, visual assets and product packaging.
Results
Lisa’s has a newfound clarity around the best direction for marketing their salad dressing products. In her words: “I wanted to express my gratitude to you for capturing the essence of Lisa’s 1973 in such a beautiful and enlightening way. The process pushed the limits of what I thought possible and brought it to new and differentiating heights.”
TAGLINE CREATION
Dine In!
BRAND STORY
BRAND ROADMAP
TYPOGRAPHY
Updated font choices will help the brand stand out in a crowded shelf space.
BELY DISPLAY
APPARAT
We revisited Lisa’s existing color palette and expanded it to incorporate other fresh, eye-catching colors.
COLOR PALETTE
IDEATION
Mockup of potential new bottle design and brand visuals.
“You captured the essence of it, which I was personally feeling was missing. I really see the value in what you do. This would take me 10 years if ever. This is the most incredible gift ever. ”
— Lisa Roberts Hurd, CEO & Founder Lisa’s 1973
LET’S CONNECT
Hire Us
If you would like this same level of service—a team of designers, writers, and brand experts who will dedicate themselves to creating an identity that resonates with your company’s deeply-held values, as well as your target audience’s—we’d love to talk to you about our collaborative process.