CASE STUDY
Kim DeYoung
+Brand Strategy
+Tagline Creation
+Mission and Vision Statement Development
+Positioning
+Brand Story
+Custom Brand Design
+Logo Design
+Brand Guide
SERVICES PROVIDED
Challenge
As an author and coach, Kim’s focus is helping people make meaningful, life altering choices. She needed a way to clarify the brand’s message so that it could be easily articulated and give her a lens through which to view her company and promote her new book and her coaching services.
Solution
We reframed the concept of “choice making” from being one that can feel heavy and daunting to one of adventure and excitement.
Through our brand strategy workshop we were able to clarify and distill Kim’s messaging in such a way that the value and the benefit would more clearly resonate with her audience. We created the foundation of her brand’s visual platform with a logo design, fresh color palette, new font choices and a style scape to help guide the creation of visuals as she moves forward. We also provided her with a Brand Guide to help ensure that moving forward her brand is communicated consistently and recognizably.
Results
Kim’s social media following and book sales are increasing. She now has clarity around how to promote herself in her written and verbal messaging as well as her external communications and she is adding even more in person classes and speaking events to her calendar.
The inspiration for Kim’s logo comes directly from our workshop findings. The north star represents guidance, the energetic script font represents adventure and the tall, clean sans serif font represents clarity.
LOGO DESIGN
Guidance. Adventure. Clarity.
TAGLINE CREATION
BRAND STORY
BRAND ROADMAP
Kim DeYoung’s color palette is reminiscent of a sunrise… the colors tell a story of the excitement of an adventure that is about to unfold.
COLOR PALETTE
The font choices feature a clean, modern sans serif typeface for body copy, heads and subheads paired with an adventurous ultra condensed sans serif for headlines.
TYPOGRAPHY
SWEET SANS
ADVENTURES UNLIMITED
Kim’s branding suite is built out by incorporating the concepts and design elements that support her brand and give the feel of an experience that is exciting and adventurous.
“This is so incredible! I can’t get over what you have created. Every part of this has been so much fun. I can feel through all of this your heart, your talent, your love and your creativity.”
— Kim DeYoung, Author and Thought Leader
LET’S CONNECT
Hire Us
If you would like this same level of service—a team of designers, writers, and brand experts who will dedicate themselves to creating an identity that resonates with your company’s deeply-held values, as well as your target audience’s—we’d love to talk to you about our collaborative process.