CASE STUDY
Nancy Sheed
+Brand Strategy
+Positioning
+Tagline Creation
+Mission and Vision Statement Development
+Brand Story
+Custom Brand Design
+Brand Roadmap
SERVICES PROVIDED
Challenge
Nancy was ready for a change. She had expanded her business offerings and client base and wanted to rebrand in a way that reflected that, along with her strong belief in the power of human connection and it’s ability to change the world. Since her combination of services are unique, she also wanted to be able to simply and succinctly describe what she does when networking and meeting potential new clients.
Solution
After our initial goals discussion and workshop with Nancy we set out to help define why her business exists, what she does for her clients, what the market trends are and what makes her distinct. While this is a multi-faceted business and Nancy is quite a dynamic person we were able to distill all of the information gathered into one Big Idea that established the foundation of the new brand: Success in business hinges on the power of connection and community. Her new mission statement: Support purpose-driven entrepreneurs, in achieving success, by leveraging the power of community.
Results
Once the research had been done and the Big Idea had been established, we were able to take what we had learned and create the voice, tone and visual branding aspect of Nancy’s business. Below are some of the results of our work.
LOGO DESIGN
BRAND ROADMAP
The fonts chosen reflect Nancy’s vivacious personality and her keen sense of balance between professional and fun.
TYPOGRAPHY
AWCONQUEROR STD DIDOT
SWEET SANS
For many reasons we knew we wanted blue to be the basis of the color palette and from there we expanded out to include other colors that are also both fun and professional.
COLOR PALETTE
Collaborate + Connect + Create
TAGLINE CREATION
“Working with New Leaf Design was unlike any brand experience I've participated in before. The depth, time, insight and wise perspective that was brought to our work shone through in every meeting and presentation. I finally felt that my work was seen and understood in a way that I was not able to do. The result was a very comprehensive brand road map that will serve my business well now and long into the future. ”
— Nancy Sheed, Owner, Sheed Communications
LET’S CONNECT
Hire Us
If you would like this same level of service—a team of designers, writers, and brand experts who will dedicate themselves to creating an identity that resonates with your company’s deeply-held values, as well as your target audience’s—we’d love to talk to you about our collaborative process.