Who doesn’t love a special delivery?! We gladly brought back the old “stork and baby” theme for these collateral materials for the 32BJ Health Fund’s launch of their Maternity Health Program. The focus here was on making sure the intended audience – union members and their partners and families, many of whom are Hispanic – were able to easily and clearly understand the choices and requirements included in their maternity benefits before, during and after delivery. Now we're just waiting to find out if “Little BJ” was a boy or a girl!
