Back in 2014, The Hershey Company asked Ron Burrage, their head of global design, to update their identity system. In redesigning the logo, Burrage dropped the “’s” and added a chocolate kiss — one of Hershey’s most famous chocolate products. Unfortunately to the general public, it seemed the kiss looked a little like… well… a...Read More

In 2008 a new Target store opened up in a nearby town. As a dyed-in-the-wool design geek, I was ecstatic. I had been waiting for the opportunity to check out some of the beautifully designed products that Target had been promoting. Among the design collaborations they were known for, a partnership with Michael Graves Design...Read More

Jeff Bezos, the founder of Amazon, says “Your brand is what people say about you when you’re not in the room.” If that’s the case, then my dog Sadie, (the cute little 7lb. Morkie pictured above) is a most beloved brand. Proving Bezos’ point, it’s not unusual when we walk her we will pass by...Read More