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Design Trends
Back in 2014, The Hershey Company asked Ron Burrage, their head of global design, to update their identity system. In redesigning the logo, Burrage dropped the “’s” and added a chocolate kiss — one of Hershey’s most famous chocolate products. Unfortunately to the general public, it seemed the kiss looked a little like… well… a...
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In 2008 a new Target store opened up in a nearby town. As a dyed-in-the-wool design geek, I was ecstatic. I had been waiting for the opportunity to check out some of the beautifully designed products that Target had been promoting. Among the design collaborations they were known for, a partnership with Michael Graves Design...
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