When you look back at your childhood can you think of a time when you would get completely engrossed in doing something which you can now see is related to your career? Like how your best friend’s bossy older sister would round up all the younger kids and make them sit still and listen while...Read More

Back in 2014, The Hershey Company asked Ron Burrage, their head of global design, to update their identity system. In redesigning the logo, Burrage dropped the “’s” and added a chocolate kiss — one of Hershey’s most famous chocolate products. Unfortunately to the general public, it seemed the kiss looked a little like… well… a...Read More

In 2008 a new Target store opened up in a nearby town. As a dyed-in-the-wool design geek, I was ecstatic. I had been waiting for the opportunity to check out some of the beautifully designed products that Target had been promoting. Among the design collaborations they were known for, a partnership with Michael Graves Design...Read More