CELEBRATING 20 YEARS OF AWARD-WINNING DESIGN.
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November 27, 2020
Back in 2014, The Hershey Company asked Ron Burrage, their head of global design, to update their identity system. In redesigning the logo, Burrage dropped the “’s” and added a chocolate kiss — one of Hershey’s most famous chocolate products. Unfortunately to the general public, it seemed the kiss looked a little like… well… a...
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